Good Sense is a consulting practice by Bianca Smith. A compassionate, collaborative partner, Bianca seeks to impact brands by crafting clear and compelling stories. (And, of course, to have a fun time while she’s at it).

︎ Currently booked through 2025.




Past clients: Framework, Collective Office, SISH Beauty, Deskpass, Spritzi, LanzaJet.

Current collaborators: Proper Work, One Design, Highly NecessaryWhatever Studio, Leah Wendzinski.