Good Sense Consulting

Info
Services:
Naming (Brand & Product)
Brand Positioning Strategy
Copywriting
Social Media Strategy


DoubleRainbow Biosciences is a sustainable healthcare company that harnesses the power of nature to create pharmaceuticals and nutraceuticals that advance the health of people and the planet. After One Design crafted the DoubleRainbow brand, their team asked us to do the same—and more—for their first consumer-facing product brand. Together, we created a positioning strategy, company name, extendible product naming architecture, visual identity system, packaging design program, ecommerce website, and social media campaign to launch a comprehensive consumer retail experience.




Select Projects: ❶ Trusty ❷ Spritzi ❸ LanzaJet ❹ Polly Wales ❺ Slowly, Surely ❻ Truth Be Told ❼ Landkind ❽ Distant Community ➒ Wilder Fields ➓ Saint Kate