Good Sense Consulting

Info
Services:
Research
Brand Positioning Strategy
Naming
Copywriting


Wilder Fields is a technology-enabled food company vertically-growing greens in Calumet City that prioritize exceptional flavor, texture, and cleanliness all while positively impacting our communities and our planet. Formerly known as Backyard Fresh Farms, I was able to help craft the Wilder Fields brand from start to finish alongside Associate Creative Director Stacey Donaldson, Junior Designer Nick Rissmeyer, Account Director Robyn Paprocki-Woodford, and Project Manager Stacey Shintani. We conducted a discovery workshop with stakeholders and research with target audiences to inform the brand’s unique positioning strategy, messaging plan, name, identity program, and packaging system.

Select Projects: ❶ Polly Wales ❷ Slowly, Surely ❸ Truth Be Told ❹ Landkind ❺ Distant Community ❻ Wilder Fields ❼ Saint Kate